How Ukrainians Consume Content in 2026
Purchase the annual report to discover: - What are Ukrainians watching in 2026? - Where can you reach Ukrainian consumers today?
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Interested? Contact us: dn@gradus.app
Research Specifications
Data Collection Method
Self-administered survey via the Gradus mobile app
Target Audience
Men and women aged 18–60 residing in Ukrainian cities with a population of 50,000 or more (excluding temporarily occupied territories and areas of active hostilities)
Survey Waves and Sample Sizes
Wave 1: February 2023, 1,102 interviews
Wave 2: October 2023, 1,032 interviews
Wave 3: October 2024, 1,050 interviews
Wave 4: September 2025, 1,100 interviews
Wave 5: August 12–13, 2026, 1,000 interviews
Where Is the Audience Today?
Which media and platforms do Ukrainians use, and how is their popularity changing?
What Content Do They Consume?
What types of content attract their attention: news, entertainment, video, music, education, podcasts, and more?
Where and How Do They Consume Content?
Smartphone, TV, laptop, or tablet? The study reveals which devices and formats are becoming the key touchpoints for content consumption.
Shifts in Media Consumption
Five waves of research reveal how Ukrainians’ media habits are evolving — what is gaining popularity, what is losing audiences, and which trends are here to stay.
How Is Media Consumption Changing?
Five waves of research reveal how audience behavior is shifting, which trends are gaining momentum, and what’s shaping the media landscape today.
Actionable Data for Media Planning and Content Strategy
The report shows where, on which devices, and through which platforms audiences engage with content, helping inform decisions on communication channels, content placement, and content strategy.
Pharma Special Block
Consumer Media Behavior in the Healthcare and Pharmaceutical Sectors
