{"id":267,"date":"2025-10-30T17:35:32","date_gmt":"2025-10-30T15:35:32","guid":{"rendered":"https:\/\/gradus.app\/?post_type=report&p=267"},"modified":"2026-07-03T16:44:20","modified_gmt":"2026-07-03T13:44:20","slug":"war-eating-habits-ukrainians","status":"publish","type":"report","link":"https:\/\/gradus.app\/en\/report\/war-eating-habits-ukrainians\/","title":{"rendered":"How has the war changed Ukrainians’ eating habits?"},"content":{"rendered":"

At the New Food Summit 2025<\/strong>, we presented the results of the third wave of a special study on how the full-scale war affects the eating behavior of Ukrainians.<\/em><\/p>\n

The data shows that the war continues to significantly change our daily decisions \u2014 from what we put in our shopping cart to how we define a “healthy life” for ourselves.<\/em><\/p>\n

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Impact of the war: more than half of Ukrainians changed their eating habits<\/h3>\n

56% of respondents note that their diet has changed under the influence of the war, which is 7 percentage points more than last year.<\/p>\n

Eating habits changed in more than half of the respondents under the influence of the war<\/h6>\n

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The main factors of these changes are rising prices, psychological stress and the consequences of attacks that affect everyday life and the rhythm of life.<\/p>\n

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Three groups of influence factors: cost, stress, attacks and their consequences<\/h6>\n

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For women and people 55+, the impact of emotional exhaustion and sleep disturbance is especially significant \u2014 these factors have a stronger influence on the regularity of eating and product choices.<\/p>\n

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Consequences of stress and emotional exhaustion<\/h6>\n

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The food budget continues to shrink<\/h4>\n

Despite adapting to the new reality, Ukrainians are still forced to save money.<\/p>\n

The share of those who reduced spending on food<\/strong> increased from 67% to 72%. Residents of Kyiv and the Western region, where income levels are traditionally higher, cut food budgets the least. The East and South demonstrate the greatest savings<\/strong>.<\/p>\n

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What do they save on?<\/h4>\n

Most respondents try to limit confectionery, snacks and delicacies.<\/strong><\/p>\n

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Women are more likely to give up sweets (54%), while young people are less likely to save on alcoholic beverages (26%).<\/p>\n

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Thus, Ukrainians consciously simplify consumption, focusing on basic products and minimizing \u201cemotional\u201d purchases.<\/p>\n

The full-scale war has made nutrition for Ukrainians not just a physiological need, but a part of the survival mechanism. Through food, we try to organize life, find stability and at least some normalcy in everyday stress,<\/p>\n

\u2014 comments Evheniya Blyznyuk, sociologist, founder and director of Gradus Research.<\/strong><\/p><\/blockquote>\n

 <\/p>\n

The study was conducted by the research company Gradus by the method of self-completion of the questionnaire in the Gradus mobile application. The sample reflects the structure of the population of cities with more than 50,000 inhabitants aged 18-60 by gender, age, size of the settlement and region, with the exception of temporarily occupied territories and territories of active hostilities. Fieldwork period: wave 1 \u2014 October 8, 2024, wave 2 \u2014 October 9, 2025. Sample size: 1000 respondents.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Special survey for the New Food Summit 2025<\/p>\n","protected":false},"featured_media":2143,"template":"","report_cat":[4],"class_list":["post-267","report","type-report","status-publish","has-post-thumbnail","hentry","report_cat-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/report\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/types\/report"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/media\/2143"}],"wp:attachment":[{"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"report_cat","embeddable":true,"href":"https:\/\/gradus.app\/en\/wp-json\/wp\/v2\/report_cat?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}