Gradus Research Plus.
Worldwide online and smartphone surveys
Get your answers within hours with representative and valid samples
How it works?
You ask a question, formulate a hypothesis or come up with an idea
We develop a questionnaire that suits your needs
The audience fills out the questionnaire on their own smartphones
We process and verify the collected data
You receive a report, results, and conclusions within 48 hours
Determining the level of attractiveness of the commercial and its comparison with current market benchmarks in general and the relevant category in particular. Determining the understanding of the main message of the video by the target audience. Testing of individual elements.
Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity.
Segmentation research allows the general public or consumers of a category/brand to be divided into specific behavioral segments to develop effective strategies for interaction, influence, and communication. Development of customized segmentation research at the request of the Client.
The combination of Corestone media audit tools and Gradus surveys allows you to determine what the media says about your brand and what the audience hears/knows about these topics and how it affects the brand's reputation.
Scanning the unmet needs and areas of concern among current and potential consumers.
The tool allows:
- To conduct HR surveys and assessments on employee loyalty, satisfaction, emotional well-being, and stress levels within the workforce.
- Evaluating the strength of the employer's brand among professionals in the relevant industry, comparing it with competing HR brands.
Explore what emotions your brand evokes in active and potential consumers, and those who have switched to other brands. Assess the emotional responses also elicited by competing brands.
A survey of small and medium business owners and managers. The Gradus SME panel has hundreds of entrepreneurs across the country.
- Gradus Brand Tracking,
- Gradus Customer Journey,
- Gradus U&A,
- Gradus Conjoint,
- Gradus Weekly Omnibus.
Ukrainians are increasingly choosing to consume news in video formatNovember 2023A new wave of media consumption research in Ukraine
How are startups developing in Ukraine during the war?November 2023Special survey by Gradus Research for Web Summit 2023
HR research in Ukraine: experience, barriers and challenges in people managementNovember 2023Special research on types, methods and barriers to research among HR managers and experts
How has the war affected the top management and owners of companies in Ukraine?October 2023There is more loyalty to the employer, but job satisfaction has decreased
From the founder of Gradus:
Gradus Advisory Board
Doctor of Physical and Mathematical sciences, Dean of the Faculty of Sociology, Taras Shevchenko National University of Kyiv
PhD in Psycology, Associate Professor at the Faculty of Psychology, Taras Shevchenko National University of Kyiv
PhD in Economics, Associate Professor at the Faculty of Economics, Taras Shevchenko National University of Kyiv, CEO, Advanter Group
Co-founder of Civil Platform "New Country", "Euroindex" President
Co-founder of Prometheus educational platform. Stanford University Ukrainian Emerging Leaders Program fellow.
Rector of Kyiv School of Economics, PhD