Gradus.
The first smartphone-panel in Ukraine.
The unique research technology, from 6 hours for the national field
Precision
Innovation
Professionalism
Speed
Reliability
Valuable insights
How it works?
You ask a question, make a hypothesis or come up with an idea
We develop a questionnaire that suits your needs
The audience fills in the questionnaire in their own smartphones
We process and verify the collected data
You receive a report, results and conclusions in 48 hours
Gradus Products
Determining the level of attractiveness of the commercial and its comparison with current market benchmarks in general and the relevant category in particular. Determining the understanding of the main message of the video by the target audience. Testing of individual elements.
Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity.
Segmentation research allows the general public or consumers of a category/brand to be divided into specific behavioral segments to develop effective strategies for interaction, influence, and communication. Development of customized segmentation research at the request of the Client.
The combination of Corestone media audit tools and Gradus surveys allows you to determine what the media says about your brand and what the audience hears/knows about these topics and how it affects the brand's reputation.
Scanning the unmet needs and "pains" of active and potential consumers.
The tool allows:
1. To conduct HR surveys and scans of loyalty, satisfaction, emotional state, and level of stress in the work team.
2. To assess the strength of the employer's brand among representatives of the relevant industry and profession, comparing the employer's brand with competing HR.
Explore what emotions your brand evokes in active consumers, potential, and those who have given up; and what emotions evoke competing brands.
A survey of small and medium business owners and managers. The Gradus SME panel has hundreds of entrepreneurs across the country.
- Gradus Brand Tracking,
- Gradus Customer Journey,
- Gradus U&A,
- Gradus Conjoint,
- Gradus Weekly Omnibus.
Research results
From the founder of Gradus:
We created the Gradus platform to make research quick and available. In a world where things change so fast, sociological research has become an integral part of the decision-making process. There is no need to wait for results for weeks anymore.
Thanks to Gradus, getting the necessary data in a few hours has become a reality.
Gradus Advisory Board
Doctor of Physical and Mathematical sciences, Dean of the Faculty of Sociology, Taras Shevchenko National University of Kyiv
PhD in Psycology, Associate Professor at the Faculty of Psychology, Taras Shevchenko National University of Kyiv
PhD in Economics, Associate Professor at the Faculty of Economics, Taras Shevchenko National University of Kyiv, CEO, Advanter Group
Co-founder of Civil Platform "New Country", "Euroindex" President
Co-founder of Prometheus educational platform. Stanford University Ukrainian Emerging Leaders Program fellow.
Head of Sociological Research, Kyiv School of Economics, NYU Fulbright scholar