Gradus Research.
Worldwide Online and Smartphone Surveys
Get your answers within hours with representative and valid samples
Fast
Cost Effective
Insightful
Global
Technological Know-how
Reliability
How it Works?
You ask a question, formulate a hypothesis or come up with an idea
We develop a questionnaire that suits your needs
The audience fills out the questionnaire on their own smartphones
We process and verify the collected data
You receive a report, results, and conclusions within 48 hours
Gradus Products
Determining the level of attractiveness of the commercial and its comparison with current market benchmarks in general and the relevant category in particular. Determining the understanding of the main message of the video by the target audience. Testing of individual elements.
Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity.
Segmentation research allows the general public or consumers of a category/brand to be divided into specific behavioral segments to develop effective strategies for interaction, influence, and communication. Development of customized segmentation research at the request of the Client.
The combination of Corestone media audit tools and Gradus surveys allows you to determine what the media says about your brand and what the audience hears/knows about these topics and how it affects the brand's reputation.
Scanning the unmet needs and areas of concern among current and potential consumers.
The tool allows:
- To conduct HR surveys and assessments on employee loyalty, satisfaction, emotional well-being, and stress levels within the workforce.
- Evaluating the strength of the employer's brand among professionals in the relevant industry, comparing it with competing HR brands.
Explore what emotions your brand evokes in active and potential consumers, and those who have switched to other brands. Assess the emotional responses also elicited by competing brands.
A survey of small and medium business owners and managers. The Gradus SME panel has hundreds of entrepreneurs across the country.
- Gradus Brand Tracking,
- Gradus Customer Journey,
- Gradus U&A,
- Gradus Conjoint,
- Gradus Weekly Omnibus.
Research Results
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Wartime survey of Ukrainian society / twelfth waveJune 2025Ukrainians are exhausted but not discouraged: results of the 12th wave of the Gradus Research survey -
Expectations from employers in a situation of total burnoutMay 2025Special HR survey of expectations from employers and the level of burnout among Ukrainians -
Consumer and cultural trends influenced by the warApril 2025Special survey for the 18th Ukrainian Marketing Forum -
Annual gender survey by Gradus Research and BiaslessApril 2025Less fear, more power: the pressure of circumstances raises more women leaders
From the Founder of Gradus:
We created the Gradus platform to make research quick and accessible. In a world characterized by rapid change, sociological research has become an integral part of the decision-making process. There is no need to wait for results for weeks anymore.
With Gradus, obtaining essential data within a matter of hours has become a tangible reality.
Gradus Advisory Board
Doctor of Physical and Mathematical sciences, Dean of the Faculty of Sociology, Taras Shevchenko National University of Kyiv
PhD in Psycology, Associate Professor at the Faculty of Psychology, Taras Shevchenko National University of Kyiv
PhD in Economics, Associate Professor at the Faculty of Economics, Taras Shevchenko National University of Kyiv, CEO, Advanter Group
Co-founder of Civil Platform "New Country", "Euroindex" President
Co-founder of Prometheus educational platform. Stanford University Ukrainian Emerging Leaders Program fellow.
Rector of Kyiv School of Economics, PhD