Gradus.
The first smartphone-panel in Ukraine.

The unique research technology, from 6 hours for the national field

Precision

Thanks to the automated process of registration and confirmation of user data, as well as the process of conducting surveys, the accuracy of the results is maximum, and the probability of erroneous data is reduced to zero.

Innovation

Thanks to the latest technologies, Gradus surveys via a smartphone minimize the possibility of errors, guarantee a high speed of delivery of results and make the answers of respondents more candid.

Professionalism

Experience of leading Gradus specialists - from 10 to 20 years in the field of sociological and marketing research. The number of implemented Gradus projects is counted in thousands.

Speed

Gradus technology allows you to conduct research with a national field in 1000 interviews for a maximum of 24 hours, from approval of the questionnaire to receiving the report.

Reliability

Surveys are conducted only by verified users, whose data is confirmed by multi-level verification of authenticity and correctness.

Valuable insights

Special methodologies developed by Gradus specialists and custom AdHoc studies provide Customers with the necessary data and valuable insights for making the most successful competitive decisions.

How it works?

You ask a question, make a hypothesis or come up with an idea

We develop a questionnaire that suits your needs

The audience fills in the questionnaire in their own smartphones

We process and verify the collected data

You receive a report, results and conclusions in 48 hours

Gradus Products

Gradus AdSpot

Determining the level of attractiveness of the commercial and its comparison with current market benchmarks in general and the relevant category in particular. Determining the understanding of the main message of the video by the target audience. Testing of individual elements.

Gradus AdTracking

Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity.

Gradus Segmentation Study

Segmentation research allows the general public or consumers of a category/brand to be divided into specific behavioral segments to develop effective strategies for interaction, influence, and communication. Development of customized segmentation research at the request of the Client.

Brand Reputation

The combination of Corestone media audit tools and Gradus surveys allows you to determine what the media says about your brand and what the audience hears/knows about these topics and how it affects the brand's reputation.

Gradus Insights

Scanning the unmet needs and "pains" of active and potential consumers.

Gradus HR Scan

The tool allows:

1. To conduct HR surveys and scans of loyalty, satisfaction, emotional state, and level of stress in the work team.

2. To assess the strength of the employer's brand among representatives of the relevant industry and profession, comparing the employer's brand with competing HR.

Gradus Emodive

Explore what emotions your brand evokes in active consumers, potential, and those who have given up; and what emotions evoke competing brands.

Gradus B2B Panel

A survey of small and medium business owners and managers. The Gradus SME panel has hundreds of entrepreneurs across the country.

Standart methodologies

Gradus Brand Tracking,
Gradus Customer Journey,
Gradus U&A,
Gradus Conjoint,
Gradus Weekly Omnibus.

Research results

Практики розумного споживання

Головні події вересня

Градус українського суспільства

Репутаційне дослідження сервісів онлайн-ТБ

From the founder of Gradus:

Evgeniya Bliznyuk

Master of Sociology, Founder and CEO of Corestone Group and Gradus Research

We created the Gradus platform to make research quick and available. In a world where things change so fast, sociological research has become an integral part of the decision-making process. There is no need to wait for results for weeks anymore.

Thanks to Gradus, getting the necessary data in a few hours has become a reality.

Gradus Advisory Board

Andrii Gorbachyk

Doctor of Physical and Mathematical sciences, Dean of the Faculty of Sociology, Taras Shevchenko National University of Kyiv

Oleksandr Vinogradov

PhD in Psycology, Associate Professor at the Faculty of Psychology, Taras Shevchenko National University of Kyiv

Andrii Dligach

PhD in Economics, Associate Professor at the Faculty of Economics, Taras Shevchenko National University of Kyiv, CEO, Advanter Group

Valeriy Pekar

Co-founder of Civil Platform "New Country", "Euroindex" President

Ivan Prymachenko

Co-founder of Prometheus educational platform. Stanford University Ukrainian Emerging Leaders Program fellow.

Tymofii Brik

Head of Sociological Research, Kyiv School of Economics, NYU Fulbright scholar