YouTube and messengers take the lead

April 2023
How did the media landscape change during the war?

The war in Ukraine, the difficult security situation, and a number of other factors have led to dramatic changes in media consumption. The trend of shifting from more traditional media (TV, online media) to messengers and social networks continues to gain momentum.

Purchase the results of the media consumption study in Ukraine, where you will learn: consumption of media content categories, consumption channels (segmentation by category), technical devices used to view content, use of managers and social networks, TV channel viewing, consumption of OTT/IPTV services and subscriptions. Also, you can download a free press release and find out which media Ukrainians use most often and what content they watch there.

The report is available on a commercial basis upon request at

*The report is available in Ukrainian language only

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