A detailed path of your customer through the brand funnel with key touchpoints at each stage to be reached.

We check:

• Decision tree from the category search to the purchase and usage of the product;
• Key drivers and barriers in choosing process;
• Analysis of the consideration set – what were the alternatives for the chosen brand;
• Sources of information involved in each search stage and points of influence on the consumer;
• Possible issues in the search process.

You get:

• Understanding the different ways consumers come to the actual purchase;
• Key issues in the search and decision process in order to fill them;
• Opportunities for fine-tuning communication and channels for it;
• Uncovering blind spots in the communication process during the journey;
• Communicational messages to deliver at each search stage.