Scanning unmet needs and "pain points" of active and potential consumers in order to find winning solutions.

We check:

• Search for unmet needs, "pain points" and consumer barriers;
• Attitude to the new products, materials, packaging, flavors, etc.;
• Reactions to new services and ways of providing;
• Choosing the best concept / design options.

You get:

• Potential of tested materials to drive the product trial;
• Main barriers to purchase;
• Elements of tested materials that could be refined .