MADE IN UKRAINE: advantage or white noise for the European consumer

March 2023
Attitudes towards foreign brands in European countries

Expansion to European markets is among the top issues for Ukrainian businesses. But are European consumers open to foreign brands? To find out, we conducted a consumer sentiment survey in 7 European countries (Poland, Germany, the UK, Italy, France, the Netherlands, and Ukraine).

Download the report and find out what influences the choice of the country of origin, what European consumers pay attention to, and which brands they prefer.

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