We conduct a full spectrum of marketing, sociological, HR, and reputational research: brand health, category studies, communication research, reputation, HR, migration, solution testing, and longitudinal studies. We select methods depending on your task—from surveys to ethnography and in-depth interviews.
About us
Gradus is a research company founded in 2019. We work with businesses, government, and public organizations that make decisions in a dynamic environment and require a deep understanding of their audience.
Our solutions cover brand health and reputation monitoring, innovation research, and in-depth consumer behavior analysis — everything that helps in making informed decisions.
Over 500 companies in 18 countries around the world trust us. We provide data for developing effective strategies in more than 30 industries. Gradus is one of the leading trendwatchers in the Ukrainian insights market, whose research is regularly cited by Ukrainian and international media.
Social mission
The pandemic, and then the full-scale invasion, became periods of total uncertainty. During this time, we took on the social mission to track and explain historical changes using data and insights. Both to the society within the country and to the international audience.
Since then, every tenth (on average) Gradus study is conducted using our own resources. Data is available to everyone — this is our contribution to the development of Ukrainian society and economy. We study changes, record dynamics, publish open reports. We believe that progress is possible in times of severe trials that our country has been experiencing in recent years.
Founder & CEO of Gradus
Evgeniya Blyznyuk — a leading Ukrainian sociologist and researcher of social processes, founder and CEO of the technology company Gradus (since 2019).
Included in the list of Top 50 women leaders of Ukraine according to Forbes Ukraine (2023). Also included in the global Insight 250 ranking — a list of the most influential professionals in the field of research and data analytics in the world. In 2025, Yevheniia became the only representative of Ukraine honored with this prestigious award.
General questions
What research does Gradus conduct?
How to understand what research I need?
We have a dedicated Solution section where you can select your specific needs and immediately view the relevant research. If you’re unsure, simply leave an inquiry, and we will suggest a solution via a consultation.
How much does the research cost?
The cost depends on the type of research, task complexity, target group, sample size, and methodology. An approximate price range can be obtained via a quick request.
How long does the research take?
Basic research can be completed in a few days to several weeks. More complex projects (longitudinal studies, ethnography, large-scale qualitative research) take longer. We always agree on timelines before starting and work as promptly as possible.
How is the sample formed? Are your data representative?
We utilize the Gradus national panel with thousands of participants. Samples are formed based on key socio-demographic parameters and meet industry standards. For specialized projects, we assemble target groups tailored to the specific task.
How does Gradus research differ from other companies?
Gradus provides rapid, precise, and modern research that reveals not only what is happening, but why, and what to do about it. We combine data with exceptional expertise and always deliver results in a clear and actionable format.
Can the research be customized to my specific need?
Yes. If you haven’t found the solution you’re looking for, we will develop a custom research design tailored to the specific needs of your business or organization.
Do you work with government and public organizations?
Yes. We regularly conduct social, political, reputational, and migration research for the public and non-profit sectors. We understand the specific nature of these projects and ensure full confidentiality.
How do research results look?
You receive a structured report with up-to-date data and insights: a presentation, analytical document, or data file (as needed). Each report is structured to facilitate effective decision-making.
How to start?
Fill out the short form on our website or contact us directly. We will clarify the requirements, get back to you as promptly as possible, suggest the optimal research format, and provide a commercial proposal.
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