Gradus is a research company founded in 2019. We work with businesses, government, and public organizations that make decisions in a dynamic environment and require a deep understanding of their audience.

Our solutions cover brand health and reputation monitoring, innovation research, and in-depth consumer behavior analysis — everything that helps in making informed decisions.

Over 500 companies in 18 countries around the world trust us. We provide data for developing effective strategies in more than 30 industries. Gradus is one of the leading trendwatchers in the Ukrainian insights market, whose research is regularly cited by Ukrainian and international media.

The pandemic, and then the full-scale invasion, became periods of total uncertainty. During this time, we took on the social mission to track and explain historical changes using data and insights. Both to the society within the country and to the international audience.

Since then, every tenth (on average) Gradus study is conducted using our own resources. Data is available to everyone — this is our contribution to the development of Ukrainian society and economy. We study changes, record dynamics, publish open reports. We believe that progress is possible in times of severe trials that our country has been experiencing in recent years.

Strategic Partner for Innovation and Research within EU-funded Initiatives

At Gradus Research, we apply for and deliver high-quality research, analysis, and project management services within EU-funded programmes, grants, and public procurement tenders, including projects under Horizon Europe. As a partner or subcontractor, we bring our panel infrastructure, methodological expertise, reliable fieldwork, deep local knowledge, and understanding of Ukrainian society to every stage of project delivery, supporting the EU’s policy objectives as Ukraine advances through its reform and accession process.

We offer tailored support across various stages of projects, ensuring that each project not only aligns with the overarching goals and requirements, but also generates impactful, evidence-based outcomes that align with EU policy priorities.

Social trends & dynamics

Accurate, timely data from businesses and consumers is essential for understanding market dynamics and assessing the impact of policies on both the private sector and the general public. Gradus excels in designing and executing large-scale surveys that are tailored to the specific needs of each project, ensuring that the data collected is relevant, reliable, and insightful.

Behavioural experiments

Understanding human behaviour is crucial to designing effective policies and interventions. Gradus has extensive experience in conducting behavioural experiments that provide deep insights into how citizens and stakeholders respond to various policy measures. Our experiments are designed to test hypotheses in real-world settings, using rigorous methodologies to generate actionable data that informs decision-making.

Stakeholder engagement

Effective stakeholder engagement is key to successful project delivery. Through workshops, consultations, and innovative engagement techniques, we ensure that diverse perspectives are considered in the policymaking process.

Human capital movement

Migration and asylum flows, an ageing and shrinking workforce, and the competition to attract and retain skilled talent are reshaping Europe’s social and economic landscape. Since the start of the war, Gradus has tracked internal displacement, refugees abroad, and returnees reintegrating into a changed labour market, reaching precisely the hard-to-reach and vulnerable populations.