Solutions based on data

Everyone needs a health check-up, and brands do too. BHT measures the core indicators of brand health (brand awareness, level of trust, audience loyalty, etc.) and helps to track their progress over time, under the influence of various actions. BHT provides a clear answer — what benefits the brand, and what causes it to lose.

An exclusive brainstorm session involving the top teams of Gradus and the top client helps transform data into effective management decisions. The session takes place in two stages: before the research — we form key hypotheses and tasks, and after — we analyze insights and determine their practical value. This allows not only to obtain data, but also to immediately integrate it into business decisions.

Decisions need to be made now, but you have nothing to lean on? FastCheck allows for express hypothesis testing within very tight deadlines, providing results in 24 hours. Even urgent decisions can be based on reliable data.

U&A is a tool for studying category, behavior, and consumer preferences, providing a holistic understanding of the market. It allows you to see trends and competitor strategies, understand consumer behavior, identify barriers and drivers, and find the optimal price range in which the product remains attractive. U&A is ideal for seeing the market as a whole and acting proactively.

AdSpot is a tool for testing the relevance and attractiveness of advertising to the target audience as early as the creative development stage. It allows for timely adjustments and increases campaign effectiveness. It evaluates advertising attractiveness, brand awareness, call to action, and understanding of the key message, while also allowing for a comparison of results with competitors. Testing is possible for both finished creatives and at the concept stage.

Do people trust my company or brand? RepScan helps you find out how you, your company, organization, or brand are perceived by key audiences and stakeholders, which factors most influence the level of trust, identify reputational risks, and see opportunities to strengthen positive reputational attributes. This solution helps to quickly and qualitatively scan the reputation and evaluate it without assumptions.

ImpactCheck measures the indicators that an advertising or communication campaign is designed to influence in a “pre-measure — post-measure” mode. This helps assess the effectiveness of the media mix and the creative idea and can be used as a summary of the activity performed.

CommScan helps make your communication as effective as possible. In particular: to understand which topics within your required direction are interesting to your target audience; to research the wording people use when discussing these topics; to understand how to build communication so that it attracts the audience’s attention, and to determine its optimal placement so that the target audience receives the necessary signal.

TestBefore collects audience feedback on a new product: design, shape, packaging, formulation, etc., and helps choose the best option. You provide images or descriptions of the product options you are choosing between — we conduct a quick test and help you make the best choice.

The LongWatching methodology, based on the longitudinal data collection method, allows for the observation of how the behavior of social groups or the perception of a brand, persona, or issue changes within a closed group of consumers. We repeatedly survey the same individuals over weeks, months, or even years. This approach approximates the conditions of a natural experiment and enables the analysis of the dynamics of change and potential cause-and-effect relationships.

Markets are always influenced by broader social trends. COVID-19 and the war, migration, emotional exhaustion, PTSD, levels of subjective stress, digitalization, AI integration into people’s lives, and numerous other macro-trends leave an imprint on categories, product groups, and brands. TrendWatcher helps to understand which of these trends influence or will influence specifically your product/task.

HR Monitor helps evaluate the internal climate within the company and its attractiveness as an employer. You will learn about the real moods in the team, the level of trust and engagement, efficiency factors, attrition risks, and the level of burnout — both overall and by departments. Additionally, HR Monitor shows how the company appears in the labor market: what is important to potential employees — from salary levels to additional conditions.

InsightsCatcher allows for immersion into the daily life of a selected consumer group over the course of a week and observation of their real behavior. What they eat and buy, which YouTube channels they watch, how they make decisions, what habits and daily rituals they have — all of this is researched within the participant observation approach. As a result, InsightsCatcher provides a deep understanding of consumers and ideas for product development and communication improvement.

SocPol Survey allows for the research of core issues of acute public concern and provides a deep dive into target topics, determines current political preferences, or tests the relevance of potential communication and interaction with defined target groups.