Ukrainian music has become the new norm: 63% of respondents have increased its share in their playlists
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“Despite all the losses and challenges, Ukrainians remain cautious optimists about the country’s future. The most accurate indicator of this is the fact that most citizens envision their children’s future in Ukraine. The courage and resilience that society recognizes in itself are exactly the traits that enable perseverance and continued rebuilding,” — comments Evgeniya Blyznyuk, sociologist, CEO & founder of Gradus Research.