Report
Ukrainians’ Music Preferences 2026
Ukrainian music has become the new norm: 63% of respondents have increased its share in their playlists

“We see high public engagement with the topic and almost universal awareness of the meeting. At the same time, rational skepticism prevails: public opinion is split between cautious optimism about possible tactical outcomes (such as a temporary ceasefire) and the belief that a strategic end to the war remains unlikely in the near term,” commented Evgeniya Blyznyuk, sociologist, CEO & founder of Gradus Research.

