Majority of Ukrainians stay home despite blackouts

25.01.2026

Special research on the impact of blackouts on the migration moods of Ukrainians

* The report is available for download via the form below

Announce Image

Regular enemy attacks on Ukraine’s energy system against the backdrop of the coldest winter in the last four years greatly complicate the daily lives of Ukrainians. Despite this, problems with electricity, water supply, and heating are not yet a reason for the majority to change their place of residence. A survey conducted by Gradus in January 2026 showed that the majority of respondents do not plan to relocate unless the situation becomes critical. Only in extreme cases does a small proportion of people consider a temporary departure with a return after the situation is resolved.


People are adapting to crisis conditions and do not plan to leave en masse

The study showed that 87% of surveyed residents have not changed their place of residence due to attacks on the energy sector and related domestic difficulties. The most mobile were residents of the East and Kyiv – the regions suffering the most from attacks on the energy infrastructure. From these regions, 21% and 18% of the surveyed temporarily moved, respectively.

Among the 13% of those who were forced to migrate due to energy hardships, 60% moved within their own region, and another 50% – to another region within Ukraine. The majority of respondents intend to return to their permanent place of residence after it gets warmer and as soon as the security situation allows. However, a significant proportion of residents of the Eastern and Northern regions (16% and 22% respectively) do not plan to return for now.


Change of residence due to Russia’s attacks on Ukraine’s energy infrastructure

Less than 10% of respondents intend to leave Ukraine within the next six months, which corresponds to the level of migration intentions in previous Gradus surveys. Thus, intensive attacks on the energy infrastructure have not led to an increase in migration intentions.


Intentions of Ukrainians to leave the country

Among the factors that could prompt a change of decision in favor of leaving, the most significant are the threat to one’s own or family members’ life and health, the possible occupation of the region by Russia, the loss of housing, or the lack of basic living conditions: water, heating, and electricity. At the same time, the lack of living conditions is still not in the first place among possible reasons for changing residence.


Factors that could prompt leaving Ukraine

In the event of further deterioration of the situation and living conditions, less than half of the respondents (43%) are ready to change their current place of residence. Factors that would stimulate such a decision could be: a drop in temperature in the dwelling below 10°C, lack of electricity, water supply, or sewage for more than 48 hours consecutively. However, as before, the only significant reason to leave the current place of residence remains a further deterioration of the security situation.


Factors stimulating a change of residence

A significant proportion of respondents prepared their homes in advance for a difficult winter by installing the necessary equipment or even having autonomous supply. However, the same proportion does not have the necessary equipment and is completely dependent on public utilities.


Preparation of the dwelling for complicated living conditions

Ukrainians who chose to stay home during the war are not inclined to change their decision under the influence of such severe circumstances as the lack of living conditions and cold. Even a possible radical deterioration in the quality of life could be a reason for leaving for only a third of respondents, and even then, for a short period.

This indicates that the tactic of energy terror used by Russia significantly complicates the lives of Ukrainians, but is not a factor that could trigger a repeat of the migration wave we observed in the first months of the full-scale invasion. After the current winter, the population will approach the preparation of their homes and daily lives for the next cold season even more carefully.

comments Yevheniia Blyzniuk, sociologist, founder and CEO of the research company Gradus.

In general, expectations of a protracted war remain unchanged. This indicator reacts much less to any peace initiatives or negotiations than at the beginning of 2025.


Perceptions of the duration of active hostilities

However, despite the harsh winter and the prospect of a prolonged war, a significant proportion of respondents remain optimistic and expect that Ukraine will emerge stronger as a result of this war.


Consequences of the war for Ukraine

The study was conducted by the research company Gradus using a self-administered questionnaire in the Gradus mobile application. Target audience: men and women aged 18–60 living in Ukrainian cities with a population of over 50,000, excluding temporarily occupied territories and active combat zones. Period of conduct – January 22, 2026. Sample size: 1000 respondents.

Thank you for your purchase!

Your report has already been sent to your email. We hope it brings you valuable insights and helps support your decision-making.

Explore other reports

Payment failed

Please try again or contact support.

Gradus Solutions

Brand Health Tracking

Monitoring and evaluation of the brand's state

Gradus Solutions

Helicopter View Session

Exclusive strategic session with the CEO of Gradus

Gradus Solutions

FastCheck

Testing hypotheses in 24 hours

Gradus Solutions

Usage & Attitude Study

Study of the category, consumer behavior, and preferences

Gradus Solutions

AdSpot

Testing advertising before launch

Gradus Solutions

RepScan

Reputation research

Gradus Solutions

ImpactCheck

Post-campaign advertising effectiveness evaluation

Gradus Solutions

Communication Scan

Search for meanings and testing of communications

Gradus Solutions

TestBefore

Testing concepts, products, packaging

Gradus Solutions

LongWatching 

Tracking changes over time

Gradus Solutions

TrendWatcher

Monitoring of major social trends

Gradus Solutions

HR Monitor

Experience and motivation of employees

Gradus Solutions

Insights Catcher

Research into daily consumer behavior

Gradus Solutions

Social & Political Survey

Public opinion research