Report
Marketplaces over brands
How Do Ukrainians Choose Products in 2026?
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Open insights
We research and analyze key changes in society and consumer behavior, making this data open to everyone. This is our contribution to the development of business, the economy, and a better understanding of Ukraine in the world.
Report
Ukrainians in Ukraine are less likely to consider going abroad, yet remain critical of future prospects
The third wave of the migration survey, presented at URC 2026
Report
63% of surveyed Ukrainians say they know their rights well, but do not feel they are adequately protected
Gradus conducted a special survey for Ukraine’s Constitution Day 2026
Report
Working in Ukraine in 2026: Stress, Career Expectations, and Trust at Work
Insights from the second wave of Gradus' HR study on employee well-being, career expectations, and workplace trust.
Report
Half of surveyed Ukrainian migrants are considering returning to Ukraine but don’t know when: new Gradus data
Gradus has unveiled the third wave of its research on the factors influencing the return of Ukrainian migrants residing in th...
Report
Environmental priorities during the war: Ukrainians are willing to fund waste sorting, but want systemic reforms
Special survey for World Environment Day
Report
Leadership Despite Burnout: How Ukrainian Women’s Career Ambitions Are Evolving Under the Pressure of War
A Study by Gradus Research and the NGO "Aftertomorrow"
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