Regular measurement and control of key indicators of Brand Health help keep your finger on the market’s pulse and fill gaps in brand funnels.

We check:

• Dynamics of the market environment;
• Changes in brand awareness and consumption;
• Brand’s image perception (could be alternated from wave to wave with other important questions);
• General category consumption patterns (optional);
• Last purchase (optional).

You get:

• Understanding of the effectiveness of activities and their impact on brand KPIs;
• Evaluating the performance of key competitors.