Base for your market and category understanding with the need opportunity scan for the further positioning and communication build-up

We check:

• Category penetration ;
• Category usage 5W: Who, What, Where, When & Why;
• Key needs and occasions of product’s consumption on the market;
• Consumption and purchasing frequency and opportunity to grow;
• Leading brands in the category and what needs they cover

You get:

• Understanding of consumer behavior towards the category and what is market dynamics is driven with;
• Opportunities to drive additional consumption or usage that helps to create or enhance brand communication ;
• Possible niches for new products