Gradus of Consumer Behavior (U&A)

Base for your market and category understanding with the need opportunity scan for the further positioning and communication build-up
We check:
- Category penetration ;
- Category usage 5W: Who, What, Where, When & Why;
- Key needs and occasions of product’s consumption on the market;
- Consumption and purchasing frequency and opportunity to grow;
- Leading brands in the category and what needs they cover
You get:
- Understanding of consumer behavior towards the category and what is market dynamics is driven with;
- Opportunities to drive additional consumption or usage that helps to create or enhance brand communication ;
- Possible niches for new products
All Gradus Products: