Gradus of Consumer Behavior (U&A)

Gradus HR Scan

A foundation for understanding your market and category, with a scan for potential opportunities for further positioning and communication build-up.

We check:

  • Category penetration;
  • Category usage 5W: Who, What, Where, When & Why;
  • Key needs and occasions of product’s consumption on the market;
  • Consumption and purchasing frequency and growth opportunity;
  • Leading brands in the category and what needs they cover.

You get:

  • Understanding consumer behavior within the category and the driving forces behind market dynamics;
  • Opportunities to drive additional consumption or usage to create or enhance brand communication;
  • Possible niches for new products.