Gradus of Consumer Behavior (U&A)
A foundation for understanding your market and category, with a scan for potential opportunities for further positioning and communication build-up.
- Category penetration;
- Category usage 5W: Who, What, Where, When & Why;
- Key needs and occasions of product’s consumption on the market;
- Consumption and purchasing frequency and growth opportunity;
- Leading brands in the category and what needs they cover.
- Understanding consumer behavior within the category and the driving forces behind market dynamics;
- Opportunities to drive additional consumption or usage to create or enhance brand communication;
- Possible niches for new products.
- HR Research
- Gradus AdSpot
- Gradus AdTracking
- Gradus of Insights & Innovations
- Gradus Brand Health
- Gradus of Consumer Behavior (U&A)
- Gradus Segmentation Study
- Gradus of Shopper
- Consumer Journey
- Voice of Consumer (Feedback Service)
- Gradus of User Experience
- Gradus of Media Consumption
- Brand Health Tracking