Gradus of Consumer Behavior (U&A)

Gradus HR Scan

Base for your market and category understanding with the need opportunity scan for the further positioning and communication build-up

We check:

  • Category penetration ;
  • Category usage 5W: Who, What, Where, When & Why;
  • Key needs and occasions of product’s consumption on the market;
  • Consumption and purchasing frequency and opportunity to grow;
  • Leading brands in the category and what needs they cover

You get:

  • Understanding of consumer behavior towards the category and what is market dynamics is driven with;
  • Opportunities to drive additional consumption or usage that helps to create or enhance brand communication ;
  • Possible niches for new products