Starting point for the measurement of your brand and its competitions’ health to check market environment and prepare the base for the further brand development.

We check:

• Market environment;
• Level of awareness and consumption by brands;
• Brand’s image perception;
• General category consumption patterns (optional);
• Last purchase (optional)

You get:

• Understanding of competitive environment and their strong and weak points;
• Strong and weak points of your brand;
• Identified gaps in brand consumption funnel and recommendations how to fill them in order to increase consumption and loyalty