Gradus Brand Health

Gradus HR Scan

Starting point for the measurement of your brand and its competitions’ health to check market environment and prepare the base for the further brand development.

We check:

  • Market environment;
  • Level of awareness and consumption by brands;
  • Brand’s image perception;
  • General category consumption patterns (optional);
  • Last purchase (optional)

You get:

  • Understanding of competitive environment and their strong and weak points;
  • Strong and weak points of your brand;
  • Identified gaps in brand consumption funnel and recommendations how to fill them in order to increase consumption and loyalty