Gradus Brand Health

Gradus HR Scan

A starting point for measuring your brand and its competitors’ health, checking the market environment, and preparing the base for further brand development.

We check:

  • Market environment;
  • Level of brand awareness and consumption;
  • Brand’s image perception;
  • General category consumption patterns (optional);
  • Last purchase (optional)

You get:

  • Understanding of competitive environment and their strong and weak points;
  • Identification of the strengths and weaknesses of your brand;
  • Identified gaps in the brand consumption funnel and recommendations on how to fill them in order to increase consumption and loyalty.