Gradus AdSpot

Determining the ad’s potential to attract consumers and change their attitude towards the brand.
We check:
- Video testing: audio series, video series;
- The general ad’s attractiveness in the ad clutter;
- Understanding the video’s main message by the target audience;
- Comparison to category benchmarks;
- Potential to cut through the clutter (optional)
You get:
- The general perception of your ad;
- Strong and weak ad elements;
- Potential to promote your brand/service and have a positive impact on its image;
- Potential to compete with other market players
All Gradus Products:
- HR Research
- Gradus AdSpot
- Gradus AdTracking
- Gradus of Insights & Innovations
- Gradus Brand Health
- Gradus of Consumer Behavior (U&A)
- Gradus Segmentation Study
- Gradus of Shopper
- Consumer Journey
- Voice of Consumer (Feedback Service)
- Gradus of User Experience
- Gradus of Media Consumption
- Brand Health Tracking