Determining the ad’s potential to attract consumers and change their attitude toward the brand.

We check:

• Video testing: audio series, video series;
• The general ad’s attractiveness in the ad clutter;
• Understanding the video’s main message by the target audience;
• Comparison to categories’ benchmarks;
• Potential to cut through the clutter (optional)

You get:

• General perception of your ad;
• Strong and weak ad elements;
• Potential to promote your brand/service and have a positive impact on its image;
• Potential to compete with other market players