Gradus AdSpot

Gradus HR Scan

Determining the ad’s potential to attract consumers and change their attitude towards the brand.

We check:

  • Video testing: audio series, video series;
  • The general ad’s attractiveness in the ad clutter;
  • Understanding the video’s main message by the target audience;
  • Comparison to category benchmarks;
  • Potential to cut through the clutter (optional)

You get:

  • The general perception of your ad;
  • Strong and weak ad elements;
  • Potential to promote your brand/service and have a positive impact on its image;
  • Potential to compete with other market players