Gradus of Insights & Innovations

Gradus HR Scan

Scanning unmet needs and "pain points" of active and potential consumers in order to find winning solutions.

We check:

  • Search for unmet needs, "pain points" and consumer barriers;
  • Attitude to the new products, materials, packaging, flavors, etc.;
  • Reactions to new services and ways of providing;
  • Choosing the best concept / design options.

You get:

  • Potential of tested materials to drive the product trial;
  • Main barriers to purchase;
  • Elements of tested materials that could be refined .