Scanning the unmet needs and "pains" of active and potential consumers in order to get the winning solutions.

We check:

• Search for unmet needs, "pain" and barriers of consumers;
• Attitude to the new products, materials, packaging, flavors, etc.;
• Attitude to the new services and ways of providing;
• Choosing the best concept / design options.

You get:

• Potential of tested materials to drive the product trial;
• Main barriers for purchase;
• Elements of tested materials, that could be refined .