Gradus AdTracking

Gradus HR Scan

Regular measurement of advertising activities awareness in the category to identify the dependence of brand image indicators on communication activity and reveal opportunities.

We check:

  • Carrying out measurements before and after the advertising / information campaign;
  • Brand health indicators - awareness, consumption, benefits;
  • Awareness of advertising (video, image, PR);
  • Clarity of communication;
  • Desire to buy and recommend;
  • Change in all these indicators as a result of the advertising campaign.

You get:

  • Performance analysis of your ad materials over time;
  • Potential to change consumer’s attitude towards the brand;
  • Impact on brand KPI and brand image.