Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity and opens the opportunity.
- Carrying out measurements before and after the advertising / information campaign;
- Health indicators of brands - awareness, consumption, benefits;
- Awareness of advertising (video, image, PR);
- Clarity of communication;
- Desire to buy and recommend;
- And the change in all these indicators as a result of the advertising campaign.
- Performance of your ad materials over the time;
- Potential to change consumer’s attitude towards the brand
- Impact on the brand KPI and brand image
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