Regular measurement of advertising activities awareness in the category to identify the dependence of brand image indicators on communication activity and reveal opportunities.
- Carrying out measurements before and after the advertising / information campaign;
- Brand health indicators - awareness, consumption, benefits;
- Awareness of advertising (video, image, PR);
- Clarity of communication;
- Desire to buy and recommend;
- Change in all these indicators as a result of the advertising campaign.
- Performance analysis of your ad materials over time;
- Potential to change consumer’s attitude towards the brand;
- Impact on brand KPI and brand image.
- HR Research
- Gradus AdSpot
- Gradus AdTracking
- Gradus of Insights & Innovations
- Gradus Brand Health
- Gradus of Consumer Behavior (U&A)
- Gradus Segmentation Study
- Gradus of Shopper
- Consumer Journey
- Voice of Consumer (Feedback Service)
- Gradus of User Experience
- Gradus of Media Consumption
- Brand Health Tracking