Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity and opens the opportunity.

We check:

• Carrying out measurements before and after the advertising / information campaign;
• Health indicators of brands - awareness, consumption, benefits;
• Awareness of advertising (video, image, PR);
• Clarity of communication;
• Desire to buy and recommend;
• And the change in all these indicators as a result of the advertising campaign.

You get:

• Performance of your ad materials over the time;
• Potential to change consumer’s attitude towards the brand
• Impact on the brand KPI and brand image