Gradus AdTracking

Gradus HR Scan

Regular measurement of awareness of advertising activities in the category to identify the dependence of brand image indicators on communication activity and opens the opportunity.

We check:

  • Carrying out measurements before and after the advertising / information campaign;
  • Health indicators of brands - awareness, consumption, benefits;
  • Awareness of advertising (video, image, PR);
  • Clarity of communication;
  • Desire to buy and recommend;
  • And the change in all these indicators as a result of the advertising campaign.

You get:

  • Performance of your ad materials over the time;
  • Potential to change consumer’s attitude towards the brand
  • Impact on the brand KPI and brand image