Regular measurement of advertising activities awareness in the category to identify the dependence of brand image indicators on communication activity and reveal opportunities.

We check:

• Carrying out measurements before and after the advertising / information campaign;
• Brand health indicators - awareness, consumption, benefits;
• Awareness of advertising (video, image, PR);
• Clarity of communication;
• Desire to buy and recommend;
• Change in all these indicators as a result of the advertising campaign.

You get:

• Performance analysis of your ad materials over time;
• Potential to change consumer’s attitude towards the brand;
• Impact on brand KPI and brand image.