Consumer Journey

Detailed path of your customer through the brand funnel with the key touchpoints on each stage to be reach
We check:
- Decision tree from the category search to the purchase and usage of the product;
- Key drivers and barriers in choosing process;
- Analysis of the consideration set – what were the alternatives for the chosen brand;
- Sources of information that were involved on each search stage and points of influence on the consumer;
- Possible issues in the searching process
You get:
- Understanding of different ways how consumers come to the actual purchase;
- Key issues in the search and decision process in order to fill them;
- Opportunities for the communication fine-tuning and channels for it;
- Uncovering blind communicational spots in the process of the journey;
- Communicational messages to deliver on each search stage
All Gradus Products: