Consumer Journey

Gradus HR Scan

A detailed path of your customer through the brand funnel with key touchpoints at each stage to be reached.

We check:

  • Decision tree from the category search to the purchase and usage of the product;
  • Key drivers and barriers in choosing process;
  • Analysis of the consideration set – what were the alternatives for the chosen brand;
  • Sources of information involved in each search stage and points of influence on the consumer;
  • Possible issues in the search process.

You get:

  • Understanding the different ways consumers come to the actual purchase;
  • Key issues in the search and decision process in order to fill them;
  • Opportunities for fine-tuning communication and channels for it;
  • Uncovering blind spots in the communication process during the journey;
  • Communicational messages to deliver at each search stage.