Detailed path of your customer through the brand funnel with the key touchpoints on each stage to be reach

We check:

• Decision tree from the category search to the purchase and usage of the product;
• Key drivers and barriers in choosing process;
• Analysis of the consideration set – what were the alternatives for the chosen brand;
• Sources of information that were involved on each search stage and points of influence on the consumer;
• Possible issues in the searching process

You get:

• Understanding of different ways how consumers come to the actual purchase;
• Key issues in the search and decision process in order to fill them;
• Opportunities for the communication fine-tuning and channels for it;
• Uncovering blind communicational spots in the process of the journey;
• Communicational messages to deliver on each search stage