Consumer Journey

Gradus HR Scan

Detailed path of your customer through the brand funnel with the key touchpoints on each stage to be reach

We check:

  • Decision tree from the category search to the purchase and usage of the product;
  • Key drivers and barriers in choosing process;
  • Analysis of the consideration set – what were the alternatives for the chosen brand;
  • Sources of information that were involved on each search stage and points of influence on the consumer;
  • Possible issues in the searching process

You get:

  • Understanding of different ways how consumers come to the actual purchase;
  • Key issues in the search and decision process in order to fill them;
  • Opportunities for the communication fine-tuning and channels for it;
  • Uncovering blind communicational spots in the process of the journey;
  • Communicational messages to deliver on each search stage