Brand Health Tracking

Gradus HR Scan

Regular measurement and control of key indicators of Brand Health helps to have your finger on the market’s pulse and fill the gaps in brand funnels.

We check:

  • Dynamics of the market environment;
  • Changes in awareness and consumption by brands;
  • Brand’s image perception (could be alternated from wave to wave with other important questions);
  • General category consumption patterns (optional);
  • Last purchase (optional)

You get:

  • Understanding of the activities’ effectiveness and their impact on brand KPI;
  • Evaluating performance of key competitors