Brand Health Tracking

Gradus HR Scan

Regular measurement and control of key indicators of Brand Health help keep your finger on the market’s pulse and fill gaps in brand funnels.

We check:

  • Dynamics of the market environment;
  • Changes in brand awareness and consumption;
  • Brand’s image perception (could be alternated from wave to wave with other important questions);
  • General category consumption patterns (optional);
  • Last purchase (optional).

You get:

  • Understanding of the effectiveness of activities and their impact on brand KPIs;
  • Evaluating the performance of key competitors.