Regular measurement and control of key indicators of Brand Health helps to have your finger on the market’s pulse and fill the gaps in brand funnels.

We check:

• Dynamics of the market environment;
• Changes in awareness and consumption by brands;
• Brand’s image perception (could be alternated from wave to wave with other important questions);
• General category consumption patterns (optional);
• Last purchase (optional)

You get:

• Understanding of the activities’ effectiveness and their impact on brand KPI;
• Evaluating performance of key competitors