Gradus of Shopper

Gradus HR Scan

Consumption patterns helps to understand not only the actual decision tree of consumer but also predict possible changes that will give a room for preventive business actions. Prediction will be based on objective indicators (tracking shopper data) and subjective (consumers’ declaration about their purchasing changes)

We check:

  • Purchasing pattern: shopping mission, planning;
  • Changes in the Shopping structure during the last time period;
  • Consumer basket and purchasing volumes §Impulsive and planned shopping;
  • Unmet needs and the most discomfortable changes

You get:

  • Recent changes in purchasing patterns and crisis behavior ;
  • Possible niche in shopper’s needs for the further communication;
  • Understanding how to compete on the shelf and what triggers drive purchase;
  • Help in merchandising process by understanding of the basket structure