Gradus of Shopper

Consumption patterns helps to understand not only the actual decision tree of consumer but also predict possible changes that will give a room for preventive business actions. Prediction will be based on objective indicators (tracking shopper data) and subjective (consumers’ declaration about their purchasing changes)
We check:
- Purchasing pattern: shopping mission, planning;
- Changes in the Shopping structure during the last time period;
- Consumer basket and purchasing volumes §Impulsive and planned shopping;
- Unmet needs and the most discomfortable changes
You get:
- Recent changes in purchasing patterns and crisis behavior ;
- Possible niche in shopper’s needs for the further communication;
- Understanding how to compete on the shelf and what triggers drive purchase;
- Help in merchandising process by understanding of the basket structure
All Gradus Products: