The media consumption study covers the full range of channels that consumer interacts and allows you to plan more effectively brand communication activities

We check:

• Subjective interaction with media channels;
• Time spent and time slots §Channels and remembered media content;
• Evaluation of content and emotional involvement in it

You get:

• Better time slots to plan more effectively brand communication activities ;
• Emotional reaction to the different types of content in order to increase views;
• Reaction to the different types of content of target audience;
• Potential changes in media plan in terms of content