Gradus of Media Consumption

Gradus HR Scan

The media consumption study covers the full range of channels that consumer interacts and allows you to plan more effectively brand communication activities

We check:

  • Subjective interaction with media channels;
  • Time spent and time slots §Channels and remembered media content;
  • Evaluation of content and emotional involvement in it

You get:

  • Better time slots to plan more effectively brand communication activities ;
  • Emotional reaction to the different types of content in order to increase views;
  • Reaction to the different types of content of target audience;
  • Potential changes in media plan in terms of content