Gradus of Media Consumption

Gradus HR Scan

The media consumption study covers the full range of channels that consumers interact with, enabling more effective planning of brand communication activities.

We check:

  • Subjective interaction with media channels;
  • Time spent and time slots;
  • Channels and remembered media content;
  • Evaluation of content and emotional involvement in it.

You get:

  • Better time slots to plan more effective brand communication activities ;
  • Emotional reaction to the different types of content to increase views;
  • Understanding of the target audience's reaction to different types of content;
  • Potential changes in the media plan in terms of content.