Gradus of Media Consumption

The media consumption study covers the full range of channels that consumer interacts and allows you to plan more effectively brand communication activities
We check:
- Subjective interaction with media channels;
- Time spent and time slots §Channels and remembered media content;
- Evaluation of content and emotional involvement in it
You get:
- Better time slots to plan more effectively brand communication activities ;
- Emotional reaction to the different types of content in order to increase views;
- Reaction to the different types of content of target audience;
- Potential changes in media plan in terms of content
All Gradus Products: