A starting point for measuring your brand and its competitors’ health, checking the market environment, and preparing the base for further brand development.

We check:

• Market environment;
• Level of brand awareness and consumption;
• Brand’s image perception;
• General category consumption patterns (optional);
• Last purchase (optional)

You get:

• Understanding of competitive environment and their strong and weak points;
• Identification of the strengths and weaknesses of your brand;
• Identified gaps in the brand consumption funnel and recommendations on how to fill them in order to increase consumption and loyalty.