A foundation for understanding your market and category, with a scan for potential opportunities for further positioning and communication build-up.

We check:

• Category penetration;
• Category usage 5W: Who, What, Where, When & Why;
• Key needs and occasions of product’s consumption on the market;
• Consumption and purchasing frequency and growth opportunity;
• Leading brands in the category and what needs they cover.

You get:

• Understanding consumer behavior within the category and the driving forces behind market dynamics;
• Opportunities to drive additional consumption or usage to create or enhance brand communication;
• Possible niches for new products.