The media consumption study covers the full range of channels that consumers interact with, enabling more effective planning of brand communication activities.

We check:

• Subjective interaction with media channels;
• Time spent and time slots;
• Channels and remembered media content;
• Evaluation of content and emotional involvement in it.

You get:

• Better time slots to plan more effective brand communication activities ;
• Emotional reaction to the different types of content to increase views;
• Understanding of the target audience's reaction to different types of content;
• Potential changes in the media plan in terms of content.